MEDIA FRENZY

Good news for BMX Racing! With all of the excitement being generated around the NBL Nationals and BMX in the Olympics, a media frenzy will make the NBL Christmas Classic and UCI races the most-covered BMX event of the year. More than 2,000 BMX racers will take over the Columbus Convention Center for the annual NBL Christmas Classic and President’s Cup and this year’s busy schedule features two UCI Continental races, showcasing many of the World’s top Olympic BMX contenders.

For those not able to attend, you can watch it on the ‘live’ web-cast at GO211 (www.go211.com) direct from the Columbus Convention Center. They will be streaming live coverage of both UCI events and the two-day Christmas Classic. The web-cast will kick-off on Thursday evening with the first of two UCI Continental events and continue through to Saturday. Look for interviews and in-depth coverage throughout the program and watch the NBL website for a complete schedule.

USA TODAY LIVE will also be filming for their upcoming BMX show to be aired prior to the Olympics and will be digging deep to find out more about the top US hopefuls. Free Agent’s Kyle Bennett, the current NBL National Champion and World Champion, will be one of several US athletes who will be interviewed on Friday, December 28. USA TODAY will also be filming general segments about the sport and conducting interviews with the people who have contributed to the sport’s Olympic status including Bob Tedesco, NBL Managing Director.

Additionally, the Columbus Sports Network will be capturing all the action to help promote the sport locally and showcasing the true diversity of the sport from the ages of four and up. Fox 28, the local Fox Sports affiliate, will be on the track doing an entertaining and in-depth two-hour morning show that will feature race action, profiles, and interviews with a focus on the local racing scene. Johnny Diloretto and his crew will be live from 7-9:00am on Thursday, Dec 27.

“The Christmas Classic is an NBL tradition and we are excited to have so many cameras at a single event. This is a perfect venue to capture the excitement of the sport and it’s a good sign that the Olympic buzz is growing” said Kevin O’Brien, NBL Marketing Director. NBL has played a key role in getting BMX into the Olympic program and we are proud to be a part of the exciting process that will see BMX in the 2008 Games in Beijing, China.